// Marketing & Sponsorship
Have your message seen by over 4.3 Million visitors per year
With decades of experience in athletic facility design, development, operations and marketing, EDGE Sports Group understands…
- Facility, team, and tenants collectively need marketing & advertising as well as advanced sponsorship opportunities
- Traditional and multimedia advertising options are equally necessary for successful promotion
- Well managed websites and social media platforms positively differentiate brands throughout the industry
- Digital and static analyses of content impressions converts consumer foot traffic into useful data for sponsors
// Our Audience Stats
With programming for ages 3-70, our facilities attract young families with an average household income of $135,000+
5,300,000
Visitors Annually
2.1 Hours
Average Visit Duration
1.7 x
Visits Per Week
EDGE Sports Global is proud to offer a variety of advertising options to fit any need and budget, across multiple athletic facility platforms
// Static Advertising
To optimize athletic facilities advertising space, EDGE Sports Global takes often overlooked real estate in facilities to market with a dedicated sales team creating an impact on the bottom line between $100,000-$350,000 per year:
Facility Naming Rights
Ice Rink Naming Rights
Fieldhouse Naming Rights
Aquatics Naming Rights
Zamboni Wrap
Dasher Board Ads
Ice Rink Banner Ads
Ice Rink Wall Mural
Under Ice Logo
Stair Wrap
Ice Rink Scoreboard Panel
Fieldhouse Banner Ads
Fieldhouse Wall Mural
Lobby Wall Mural
Lobby Window Wraps
// Digital Advertising
Exchange Integration and Analytics: Our inventory is connected to the nation’s leading programmatic DOOH exchange. VXM provides clients with a data driven sales index based on look-alike audience.
Data driven sales
Index against an advertisers behavioral or location based audience
Audience Measurement: We have deployed the highest standards of audience measurement powered by AI. Each VXM monitor features foot traffic and conversion technology designed to give accurate data and feedback to customers.
Foot traffic reporting
Index against an advertisers behavioral or location based audience
Conversion tracking
OMNI-Channel Enablement and Marketing: We make it easy for brands to amplify their message through omni-channel targeting. VXM provides agency level capabilities to our venues and local / regional advertisers alike.
Extend campaign reach
Measure sales lift
More value to advertisers / large sponsors
// EDGE Sports Global – Marketing
EDGE Sports Global has designed, built, and now operates many of the newest premier, regional multi-sport facilities in New England – the influence of the participatory sports consumer will make a powerful impression on your brand. Here’s how:
Brand Exposure across a single or various athletic venue locations
The right demographic for your brand – young families and professionals that make a above-average household income
Static & digital integration and adaptability across the evolving network of venues
Direct ROI analysis data delivered by Venue X Media
Expand the partnership as more athletic venues are added/developed nationwide
Customizable assets & roll out to deliver your message to our customers
// Social & Email Outreach
Email Marketing:
Boston Sports Institute…
a Steward Family FacilityFidelity Bank
Worcester Ice CenterThayer Sports Center
BraintreeEssex Sports Center
Middleton
AVERAGE SEND
25,000
TOTAL MAILING LIST
60,000
AVERAGE OPENS
6,500
NEW CONTACT PER QTR
13,700+
Social Marketing:
// Package Options:
EDGE Sports Global is pleased to offer a variety of advertising assets across our ever-evolving network of facilities and programs designed to fill any company’s need.
EDGE Sports Global Sponsor Packages
ICE RINK NAMING RIGHTS
• Oversized Wall Mural
• Lobby Wall Mural
• Rink Door Wraps
• Locker Room Door Wraps
• Two Banner Ads
• Directional Signage
• Schedule Branding
POOL NAMING RIGHTS
• Oversized Wall Mural
• Lobby Wall Mural
• Viewing Room Door wraps
• Locker Room Door wrans
• Two Banner Ads
• Directional Signage
FIELD NAMING RIGHTS
• Oversized Turf Wall Mural
• Turf Entrance Door Wraps
• Lobby Wall Mural
• Two Turf Banner Ads
• Directional Signage
ZAMBONI WRAP
• Custom Zamboni Wrap
• One Dasher Boards Per Rink
• One Banner Ad Per Rink
• Turf Banner Ad
• Pool Banner Ad
COURT NAMING RIGHTS
• Oversized Court Wall Mural
• Court Entrance Door Wraps
• Lobby Wall Mural
• Two Court Banner Ads
• Directional Signage
LOBBY NAMING RIGHTS
• Large Lobby Wall Mural
• Dasher Board Ad in each rink
• Directional Signage
• Throughout Arena
• Barcodes on Lobby Tables
• Table Opportunities
CUSTOM PACKAGE CREATION & À LA CARTE ITEMS
• Dasher Board Ads (8x 4)
• Ice Rink Banner Ads (12x 6)
• Ice Rink Bleacher Wall Mural
• Under Ice Logo
• Large Ice Rink Wall Mural
• Hillside Banner
• King Dasher Boards
• Ice Rink Scoreboard Panel
• Turf Banner Ads (12x 6)
• Turf Wall Mural (20 x 15)
• Lobby Wall Mural (16 x 8)
• Lobby Window Wraps
• Court Banner Ads (16 x8)
• Court Wall Mural (20x 15)
• Lobby Wall Mural (16x 8)
• Lobby Window Wrap
• Lobby Stair Wrap
• Surface Logos
• Track Wraps
• Elevator Wrap
• Stadium Bleacher Wrap
• Arena Glass Wrap
• Parking Lot Signage
• Building / Field Flags
Contact Us Today For An Initial Consultation