ESSEX Sports Center Executes Lease with 3 STEP Sports LLC

ESSEX Sports Center Executes Lease with 3 STEP Sports LLC

The Essex Sports Center announced today that they have come to terms with 3 STEP Sports LLC to anchor the 30,000SF field house at the Essex Sports Center effective July 1, 2020.

Brian DeVellis, president of ESG Associates Inc., the management company for the Essex Sports Center, negotiated the deal on behalf of Essex. “We are thrilled to welcome the largest youth sports event operator in the country to Essex. The infusion of their north shore basketball, volleyball and baseball programs are the perfect mix to round out our sporting ecosystem”.

“The Essex Sports Center is a best in class facility that we sought out to add to our national list of indoor sports facility partners… the mix of support tenants in strength and conditioning, physical therapy, restaurants and Dunkin make Essex the ideal partner facility for 3STEP clubs, leagues and tournaments” said David Geaslen, founder and managing partner of 3STEP Sports.

3STEP Sports is designed to give every athlete, parent, and coach involved the premier sport experience. We deliver a professional, inspiring and authentic experience every step along the athlete journey; encompassing club team competition, national media, content platforms, team apparel, and nationally recognized tournaments. Simply put: We Run Sports”.

Essex Sports Center is anchored by two NHL sized ice rinks in addition to the 30,000SF field house as well as Sports Rehabilitation Unlimited physical therapy, Mike Boyle Strength & Conditioning Center, JC Grille & Pizza and Dunkin Donuts restaurants. Essex is only one mile off Route 95 on Route 62 west.

Boston Sports Institute

Sports facilities are unique environments that face varying environmental conditions from both within and outside the structure. In evaluating building materials, client and builder seek proven solutions for meeting environmental requirements, codes and long-term durability without forsaking the art of design.

Enter the new Boston Sports Institute (BSI), a 130,000 square foot multi-use recreation facility in Wellesley, a suburb of Metro West Boston. A collegiate town and activities hub for surrounding residential communities, Wellesley lacked a professional grade sports facility. Featuring two NHL ice arenas, a synthetic turf field, indoor track, repurposed 2012 Olympic trial pool, warm-up pool, sports rehabilitation area and strength training facility, this $23.3 million complex was completed in July 2019. Centered on a public-private partnership model between the town and the management company Edge Sports Group, BSI prioritizes ice and pool time for local schools who previously traveled to professional facilities. It is also rentable for private organizations and sports groups.

“We were committed to using insulated metal panels from the earliest design stages, both for its performance and design flexibility,” states Kevin Provencher, AIA, LEED AP, Director of Architecture at the design builder Dacon Corporation. “We have a lot of history with this type of product on a variety of building types. It is an effective solution for multi-use facilities with variable environmental requirements. Both ice rinks and natatoriums have high moisture loads, but the ice rink’s temperature will be maintained at 55 degrees Fahrenheit while the pools are at 82 degrees. It’s an ideal wall system for a facility with demanding environmental needs.”

Provencher says insulated metal panels (IMPs) provide a total wall system that incorporates a continuous insulating layer with control layers for weather, air and vapor barriers.

“It helps that we partnered with a quality metal building builder,” Provencher says. “Collaboration was key to this project’s success. Selecting the right details and sharing responsibility eases the burden on the designer.”

Barnes Buildings & Management Group Inc. of Weymouth, Mass., a Metallic Building Company dealer, installed the insulated metal panels from Metl-Span as well as the engineered metal framing system. Tony Barnes oversaw the erection of the metal framing and challenging installation of 58,000 square feet of insulated metal panels. Tim Allison, the Vice President of Project Management at Barnes, oversaw project administration.

“We have a mixture of panel types in multiple colors that run in two orientations,” Allison says. “When we have just one type of panel and one color, we simply unwrap the bundle and install continuously. With multiple colors, you must spread out bundles so we can access the panels in the order needed. With this site, we didn’t have much room, so it was tricky. We paid close attention to the drawings and details to ensure correct installation.”

Allison says Barnes Buildings erects a lot of structures using engineered metal framing systems and IMPs. He’s noticed an architectural trend is using mixed colors and panel orientation to provide a unique aesthetic that is almost impossible to match with other building materials.

Metl-Span’s Smoke Gray, Polar White and Sandstone were installed to create an eye-catching aesthetic. “Our client wanted a strong visual impact on the north façade facing the state highway,” Provencher says. “When passing other commercial buildings commuters notice this vibrant design featuring vertical and horizontal panels. Tim Allison and Marty Barnes provided valuable input, influencing the final outcome.”

There are several unique details to BSI, including a parapet on the gable end of the building above the pool. It starts low at the eaves and grows to 3 feet at the peak to hide rooftop equipment. Barnes Buildings also installed an accent band near the top of the building, a single skin metal panel that continues horizontally from the windows. The 7.2 Rib panel from Metl-Span is 36 inches wide with ribs that are 1-1/2 inches deep.

The roofing for more than 75 percent of the building is a double lock standing seam from Metallic in bare Galvalume. The roofing above the pool is a bare Galvalume insulated metal panel, Metl-Span’s CFR system. It starts approximately 35 feet from the roof peak, so the top section of roofing is standing seam. At the transition to where the IMPs are above the pool, the roofline drops 1 foot. The interior skin on the roofing and wall IMPs in the pool area are coated with Valspar’s Flurothane IV, a finish formulated to protect in exceptionally harsh environments where chemical corrosion protection is needed.

“It’s all things we’ve dealt with on other projects, but there’s a little bit of everything on this one,” Allison says. “It’s a special job and a visually appealing project. The IMPs are ideally suited for our New England climate. When used as walls and roofing, they provide excellent continuous insulation on any building.”

Architect: PDA Inc., Natick, MA

Design Builder: Dacon Corporation, Natick, MA

IMP Installer: Barnes Buildings & Management Group, Weymouth, MA

Completion Date: July 2019

Metl-Span
www.metlspan.com
panel@metlspan.com

Feature of the Month: Science of play – meet the new 130,000 s/f Boston Sports Institute – by Lauren Nowicki

What underlies the value of play?  While some speak of the enchantment of winning, today’s social and economic motivators indelibly integrate teamwork, achievement and self-discipline with business profitability. Propelled by technology, activism and cultural changes, sports has become a powerful entertainer – a content creator and media draw. Enter the sports ecosystem, a mixed-use concept where community and customer-centric value chain creation are new business partners.

Edge Sports Group (ESG), led by Brian DeVellis, foresaw a unique opportunity within the MetroWest landscape in creating the Boston Sports Institute (BSI), a professional grade facility encompassing sports functions and related commercial businesses in a communal environment. Utilizing a public-private partnership model, ESG is a long-term lessee that constructs, manages and owns the 130,000 s/f building, while the town of Wellesley retains land ownership, priority scheduling and dedicated hours. With 102,000 s/f of ground floor area and 28,000 s/f of mezzanine space, DeVellis’ holistic vision centralizes sports medicine, tutoring services and quick dining alongside two NHL hockey rinks for skating, sled and ice hockey, a suspended track, an indoor turf field, therapy pool and competitive repurposed pool from the 2012 Olympic trials. The fifth sports facility project for ESG after previous developments in Worcester, Essex, Bedford and Braintree, BSI continues the sports ecosystem business model.

A well-planned design strategy for any building correctly configures interaction, energy use, business growth and long-term interest. For mixed-use sports facilities the difference is in maintaining multiple high energy demand, temperature and humidity-controlled environments spanning rinks, natatoriums, turf fields and public areas. From a design perspective, creating symbiotic environments within extreme temperature conditions appears paradoxical. However at BSI, operating costs were reduced by extracting thermal energy to keep the rinks frozen and reclaiming it to heat the pools via loop systems with heat exchangers and circulation pumps. Additional energy efficiency measures include LED lighting, high efficiency water heaters for domestic use and ice resurfacing, plus a state-of-the-art ammonia refrigeration system. The resulting program reduces Energy Use Intensity (EUI) from baseline 192.1 kBtu/ft2 to 169.2 kBtu/ft2, representing a 12% reduction in natural gas and electricity use. Additionally, the 100,000 s/f roof and electrical infrastructure is prepared for a 900kW photovoltaic array that will contribute to the town of Wellesley’s overall environmental goal to reduce electrical grid demand and carbon emissions.

Managing demands from multiple interior environments was a key factor in Dacon’s overall design and material selections. The exterior wall assembly was based on a tricolor pattern using Metl-Span panels which provided weather enclosure, insulation, air and vapor barrier in a single product. This approach encompassed the best overall value to fulfill the client’s functional and aesthetic requirements. The high interior relative humidity levels of the natatoriums (60%) and ice rinks (48%) presented an increased risk for condensation across the boundaries of adjacent spaces, adding a level of complexity to interior wall construction necessitating thermal insulation, window insulation and vapor barriers. Careful consideration was given to minimizing glare in the competition pool, a potential safety hazard and hinderance to competitive swimming. Anticipating the solar geometry, windows were strategically positioned high on the north side, limiting direct sunlight on the water’s surface to a few hours per year. For any pool, chemical management is a necessary component for both the comfort and health of swimmers and spectators. Irritating chloramine gas, a corrosive byproduct of chlorine disinfectant that settles near the water’s surface, is removed from swimmers’ breathing zones through vents located at the base of team benches running along the pool deck. The gas is then exhausted through vertical ducts that discharge through the roof. To guard against corrosion all exposed metal parts are stainless steel with wall and ceiling surfaces finished with epoxy.

Alongside environmental, financial, health and safety considerations, BSI’s design encompasses the full range of human diversity. The practice of sport is a human right, as such thoughtful consideration was given to expand facility functions for maximum use. With a movable bulkhead, chair lift and drop-in stair, the competition pool can be transformed into courses for water polo, competitive diving, youth, recreational and adaptive swim. Large view windows emphasize transparency between sports areas contributing to an awareness of activity throughout the facility and provide parents observational viewing. In addition to traditional locker rooms, a family locker room is available with private, gender neutral changing spaces. On the second level, suspended above the soccer/lacrosse turf field, is a two-lane track for jogging and rehabilitative walking. Elevators and accessible walkways ensure fluid access throughout the facility. This is a true community center that welcomes all ages and abilities.

Financial, perceptive, cultural and aesthetic elements all interplay in sports facility design. Within the sports ecosystem model, alignment of short and long-term goals are vital components to success for the town and lessee. While community facilities are symbolic of cultural values and ideals, they can also be profitable business models when employing a sports ecosystem as the facility framework. Critical design features of structure, materials, light and color contribute to success. Outside of financial prospects, it must not be forgotten that play is an essential community value for physical, cognitive and emotional strength. Walking the line between potential and reality, it enables human beings to develop capabilities, tolerance and inclusion, creating healthier communities.

October 18, 2019 – Construction Design & Engineering

Lauren Nowicki is the director of marketing for Dacon, Natick, Mass.

 

Dacon Projects Win Awards

Dacon’s work on the new Boston Sports Institute in Natick received Metl-Span’s Building of the Month Award.  This 130,000sf professional grade facility encompasses sports functions and related commercial businesses in a communal environment.  Managing demands from multiple interior environments was a key factor in overall design and material selections.

The exterior wall assembly was based on a tricolor pattern selected by the client using Metl-Span panels which provided weather enclosure, insulation, air and vapor barrier in a single product.  This approach encompassed the best overall value to fulfill the client’s functional and aesthetic requirements.

Each October, the Metl-Span Awards are given based on a voting panel comprised of architects, insulated metal panel installers and internal stakeholders.  Voting selection consists of overall building aesthetics and incorporation of insulated metal panels into the building design.  This year there were 30 submissions. “We were delighted to receive this recognition.  Metl-Span panels offer a comprehensive, creative and practical solution to our clients’ building needs.  Our clients are consistently pleased with the outcome from using these panels,” states Kevin Quinn, CEO of Dacon.

 | November 5, 2019 

Project Connect hosts volleyball tourney to benefit Ellie Fund at Thayer Sports Center – An Edge Sports Group Property

Project Connect organized a fundraiser volleyball tournament Friday, Dec. 6 for The Ellie Fund.

The night of volleyball began at 7 p.m. and ended at 2:30 a.m. The tournament consisted of 21 teams playing, with three divisions.

Project Connect is a local nonprofit based out of the South Shore, founded by Jazna Stannard and Sierra Gonsalves. They focus on community development and engagement by bringing corporations and individuals together. For this particular event they brought the Greater New England volleyball community together to raise money for the Ellie Fund. The Ellie Fund is a nonprofit based out of Needham. They provide assistance to breast cancer patients, such as supplying them with food, transportation, and child care. Their impact is seen all over New England since they not only assist Massachusetts residents, but also those that receive treatment in Massachusetts.

The night was fueled by free waffles for everyone, complimentary of East Bay Grille, pizza from Rosie’s Pizzeria in Braintree, and KIND Snacks. And a special thank you goes out to the new Thayer Sports Center for donating their facility for the night, as well as all of the local businesses that donated their services for the raffle!

 

Wicked Local Braintree | Posted Dec 18, 2019 at 7:51 AM

https://braintree.wickedlocal.com/news/20191218/project-connect-hosts-volleyball-tourney-to-benefit-ellie-fund

First Commercial Deal at The Downs Draws Bay State Company to Maine

SCARBOROUGH, MaineApril 29, 2019 /PRNewswire-PRWeb/ — The Downs development team, Crossroads Holdings LLC, today announces that ESG Associates Inc., a company specializing in recreational developments, has signed an agreement to pursue an athletic venue at The Downs. The Scarborough facility could include pools, ice rinks, indoor and outdoor fields, spectator areas, and other activity space. Currently, EDGE Sports Group (ESG) is conducting a feasibility study to determine what type of amenities should be included within The Downs facility.

“This is particularly exciting for us because we’ve long known that our community wants these types of athletic and recreational amenities,” says developer Roccy Risbara.

“The Town is pleased with the progress of The Downs project, particularly the accelerated pace of the non-residential buildout,” says Scarborough Town Manager Tom Hall. “The involvement of the Edge Sports Group and the construction of a commercial recreation center could serve as a catalyst to anchor the downtown portion of the project. We are eager to participate in the feasibility analysis and see if there is an opportunity for the project to meet the long-standing recreation needs of the community,” Hall says.

Founded in 2008, Massachusetts-based ESG has consulted on and created athletic venues, sports programs and organized league play throughout New England. The company creates “sports ecosystems” that are geared to meet the unique recreational goals of communities and deliver on unmet needs.

Greater Portland is a growing region and is currently underserved in this capacity. We see a bright future for this type of athletic complex in Scarborough,” says Brian DeVellis, President of ESG Associates, Inc. “We look forward to this process and plan to design something specific to the recreational needs of the community and the region,” DeVellis says.

In early 2018, two lifelong Scarborough families purchased the 500-acre property at Scarborough Downs. Two sets of brothers – William, Marc and Rocco Risbara III, of Risbara Bros., and Peter and Richard Michaud, formerly of Michaud Distributors, purchased this property for $6.7M, after it had been on the market for nearly two decades.

The vision for the project is to create a mixed-use community that provides the right balance between residential, commercial and light industrial development in Scarborough. The master plan for The Downs preserves 200-acres of open space and creates ten-miles of recreational trails and sidewalks that will carry pedestrians from one end of the property to the other. The center of the project will be anchored by a downtown district, where the sports complex will be located. This venue will not disrupt or displace harness racing at Scarborough Downs, instead could act as a catalyst to increase visitors to the track.

The first phase of residential development at The Downs is underway, which includes 30 single-family homes, 48 condominiums and 48 apartment units. Within weeks, more than 50-percent of the units were sold or under contract. A residential-scale memory care facility will also be under construction later this year as part of this area.

The second phase of development, the Innovation District is designed to attract light industrial, technology, manufacturing and retail end-users. This part of the project recently received preliminary subdivision approval from the Town’s Planning Board. Development will begin this July, following final State and local approvals.

ESG intends to complete its due diligence this summer, with design and permitting immediately following. The facility could be open in Spring 2021.

PRESS RELEASE PR Newswire

Apr. 29, 2019, 08:00 AM

SOURCE The Downs

https://markets.businessinsider.com/news/stocks/first-commercial-deal-at-the-downs-draws-bay-state-company-to-maine-1028148201

Project Profile: Metal Roofing at Boston Sports Institute

The Versatility of Insulated Metal Panels Drives Sport Facility’s Efficient Design in Suburban Boston

Sports facilities are unique environments that face varying environmental conditions from both within and outside the structure. In evaluating building materials, client and builder seek proven solutions for meeting environmental requirements, codes and long-term durability without forsaking the art of design.

Enter the new Boston Sports Institute (BSI), a 130,000 square foot multi-use recreation facility in Wellesley, a suburb of Metro West Boston. A collegiate town and activities hub for surrounding residential communities, Wellesley lacked a professional grade sports facility. Featuring two NHL ice arenas, a synthetic turf field, indoor track, repurposed 2012 Olympic trial pool, warm-up pool, sports rehabilitation area and strength training facility, this $23.3 million complex was completed in July 2019. Centered on a public-private partnership model between the town and the management company Edge Sports Group, BSI prioritizes ice and pool time for local schools who previously traveled to professional facilities. It is also rentable for private organizations and sports groups.

“We were committed to using insulated metal panels from the earliest design stages, both for its performance and design flexibility,” states Kevin Provencher, AIA, LEED AP, Director of Architecture at the design builder Dacon Corporation. “We have a lot of history with this type of product on a variety of building types. It is an effective solution for multi-use facilities with variable environmental requirements. Both ice rinks and natatoriums have high moisture loads, but the ice rink’s temperature will be maintained at 55 degrees Fahrenheit while the pools are at 82 degrees. It’s an ideal wall system for a facility with demanding environmental needs.”

Provencher says insulated metal panels (IMPs) provide a total wall system that incorporates a continuous insulating layer with control layers for weather, air and vapor barriers.

“It helps that we partnered with a quality metal building builder,” Provencher says. “Collaboration was key to this project’s success. Selecting the right details and sharing responsibility eases the burden on the designer.”

Barnes Buildings & Management Group Inc. of Weymouth, Mass., a Metallic Building Company dealer, installed the insulated metal panels from Metl-Span as well as the engineered metal framing system. Tony Barnes oversaw the erection of the metal framing and challenging installation of 58,000 square feet of insulated metal panels. Tim Allison, the Vice President of Project Management at Barnes, oversaw project administration.

“We have a mixture of panel types in multiple colors that run in two orientations,” Allison says. “When we have just one type of panel and one color, we simply unwrap the bundle and install continuously. With multiple colors, you must spread out bundles so we can access the panels in the order needed. With this site, we didn’t have much room, so it was tricky. We paid close attention to the drawings and details to ensure correct installation.”

Allison says Barnes Buildings erects a lot of structures using engineered metal framing systems and IMPs. He’s noticed an architectural trend is using mixed colors and panel orientation to provide a unique aesthetic that is almost impossible to match with other building materials.

Metl-Span’s Smoke Gray, Polar White and Sandstone were installed to create an eye-catching aesthetic. “Our client wanted a strong visual impact on the north façade facing the state highway,” Provencher says. “When passing other commercial buildings commuters notice this vibrant design featuring vertical and horizontal panels. Tim Allison and Marty Barnes provided valuable input, influencing the final outcome.”

There are several unique details to BSI, including a parapet on the gable end of the building above the pool. It starts low at the eaves and grows to 3 feet at the peak to hide rooftop equipment. Barnes Buildings also installed an accent band near the top of the building, a single skin metal panel that continues horizontally from the windows. The 7.2 Rib panel from Metl-Span is 36 inches wide with ribs that are 1-1/2 inches deep.

The roofing for more than 75 percent of the building is a double lock standing seam from Metallic in bare Galvalume. The roofing above the pool is a bare Galvalume insulated metal panel, Metl-Span’s CFR system. It starts approximately 35 feet from the roof peak, so the top section of roofing is standing seam. At the transition to where the IMPs are above the pool, the roofline drops 1 foot. The interior skin on the roofing and wall IMPs in the pool area are coated with Valspar’s Flurothane IV, a finish formulated to protect in exceptionally harsh environments where chemical corrosion protection is needed.

“It’s all things we’ve dealt with on other projects, but there’s a little bit of everything on this one,” Allison says. “It’s a special job and a visually appealing project. The IMPs are ideally suited for our New England climate. When used as walls and roofing, they provide excellent continuous insulation on any building.”

Metl-Span is part of the Cornerstone Building Brands family (NYSE: CNR); delivering high-quality, durable and energy-efficient insulated metal panels designed for unparalleled performance to stand the test of time. For more information on Metl-Span products, call 877-585-9969 or visit www.metlspan.com.

September 24th, 2019 | Roofing Contractor, The Official Publication of The International Roofing Expo

https://www.roofingcontractor.com/articles/93931-project-profile-metal-roofing-at-boston-sports-institute

Boston Sled Hockey Players Finding Family and Freedom on the Ice

WELLESLEY, Mass. — For people with physical disabilities simple tasks can be major challenges. They plan ahead for everything. Even sports designed for athletes with disabilities can create obstacles.

“We have enough to adapt to in life,” said sled hockey player Brian Bardel. “We tend not to think about it and just overcome.”

But, there’s a new arena where sled hockey players can shed all that worry and just play. It’s the only one of its kind in New England.

Boston 25 News Anchor Kerry Kavanaugh visited the fully adaptive ice rink in Wellesley and met the players of the Boston Ice Storm, a Massachusetts sled hockey team.

The players say once they hit the ice, it’s almost like they shed their disabilities.

“I’m not Amy the Amputee. I’m Amy the hockey player,” Amy Pietrafitta told Kavanaugh. Pietrafitta suffered burns on over 25% of her body in an industrial accident in Florida. Through her rehabilitation, she found sled hockey.

Julia Hannke suffered a stroke three years ago that left her with paralysis. That’s what led her to the ice.

“It’s all-inclusive,” Hannke said. “If you want to play you’re welcome to play.”

Lucas Dias was shot multiple times in his back and neck. The native of Brazil also found sled hockey during rehabilitation. On the ice in his sled, Dias feels free. “Totally free,” he said. “Like the world is mine and I can do whatever I want.”

The team played a scrimmage game at the Wellesley Sports Complex, the only adaptive ice rink in New England.

“It’s very challenging sometimes to, you know, find stuff that you love to do,” said Will Fahey, a sled hockey player who has cerebral palsy.

The players all have very different stories, but on the ice, in their sleds, they share a common bond.

“I love gliding on the ice,” said Pietrafitta. “It’s amazing, just the speed that you can get. It’s so freeing just to be on the ice and be able to propel yourself.”

Despite the freedom on the ice, most hockey rinks aren’t outfitted for adaptive sports.

“You know when we play hockey we have to adapt to what’s thrown at us there too,” said Bardel. “Normally when we play, at another rink, we usually have to sit on the ice in the neutral zones.”

That’s what makes the Wellesley Sports Center unique. The players say it’s one of the only adaptive ice rinks in the country and the only one in New England.

“To have someone come out and build a rink for us and make it accessible, it means the world to us.”

From wheelchair accessible locker rooms to plexiglass-enclosed benches so players on sleds can still see the action, the accessibility enables players to focus on what’s important: the game and their team.

“This isn’t even a team. This is a family for me,” said Dias. “One of the things I’m most grateful for is meeting all these people.”

Among them, during a recent scrimmage, were players from Wellesley Youth Hockey.

They invited the Boston Ice Storm to share their ice time and play hockey their way.

They were no match for the Ice Storm.

But scrimmage wasn’t about not about keeping up. It was a lesson in understanding and coming together. As teammates who are so much more.

“…makes me feel loved and cared for and makes me feel happy,” said Dias.

“It’s a lifetime thing,” said Pietrafitta. “I found my family. I found a place and that feels really, really good.”

The scrimmage with Wellesley Youth Hockey was the first and only time the Ice Storm played at the new, adaptive rink. They hope that more and more facilities will realize the difference accessibility makes to the players and follow suit.

The Ice Storm is always looking for new players. For more information about the team click here.

By: Kerry KavanaughJason Solowski, and Thomas Korsak
Updated: December 31, 2019 – 9:17 AM

EDGE Sports Group’s Unique Approach to Facility Development

When the brand-new Boston Sports Institute in Wellesley, Mass., opens its doors this month, one of the primary amenities — the pool — will have already been around for seven years.

That pool, the subject of a 2012 story in this magazine was purchased by Boston’s Charles River Aquatics after being used in the 2012 U.S. Olympic Trials. But beyond providing a second life for one pool, the facility offers a business model that could lead communities to reconsider how they build and manage sports facilities.

“Outside in the public, you’re hiring three different firms to collaborate on one project,” says Leslie Bove, controller with Bedford, Mass.-based EDGE Sports Group (ESG). “We combine sports management, in addition to the financial world, in addition to the architectural world. It’s definitely a model that you don’t see in the nation.”

Public private partnerships
The Boston Sports Institute is one of several facilities planned, designed, built and managed by ESG. The company operates a number of facilities throughout New England and has several projects in development. The 130,000-square-foot Wellesley Sports Center represents a public-private partnership between the Town of Wellesley and ESG, which means the company had to negotiate not only between community entities, but also with private equity firms to secure facility funding.

“Before the shovel goes in the ground, you put a lot of time into these — building the financials for a program and asking not one section of people, but two sections of people to buy into it and fund it,” Bove says.

In the case of the Sports Center, the shovel gave way to not only the pool, but two NHL-sized ice rinks and a synthetic turf field. “The Wellesley facility had to go through town procurement as far as the land goes,” she says. “So, we got the land from them that we pay a land lease on, and we get a tax break for it, letting the town use it and have preferential treatment as far as scheduling.”

In negotiations, community sports groups were able to secure the most in-demand times for their own programs. Says ESG operations director Chris Collins, “Part of the ground lease was that the Wellesley Swim Association, Wellesley High School Swimming, Wellesley Youth Hockey and Wellesley High School Hockey got preferred times on those surfaces.”

From there, ESG simply sells the remaining time to private groups. Even before the facility opened its doors, Collins estimated that more than 80 percent of the time remaining open for private groups had already been sold for the year. “There’s only a couple of hundred hours over the year that are unused right now, which is pretty amazing for a facility like this.”

Additional revenue streams
In addition to selling surface and pool time to sports groups, the Boston Sports Institute generates revenue from third-party tenants that lease space within the building, which ESG owns and operates.

“What we’ve tried to do is to create a nice little ecosystem around these facilities,” Collins says. “It’s an ecosystem of core users on the surfaces, along with the tenants, that create a self-sustaining environment.”

One such tenant is Steward Health Care, which will occupy 6,900 square feet of strength and conditioning and physical therapy space within the facility. The space will serve high-end fitness users and will also function as a training space for the teams that use the facilities.

Partnering with Steward Health Care provides an additional benefit: allowing athletes a one-stop shop for their sports performance and recovery needs. “The physical therapy is here, your team is playing here, your strength and conditioning is going to be here,” Collins says, adding, “It just rolls the patient through and truly helps the athlete recover.”

Inspirica Test Prep and Tutoring has signed on as another tenant and, according to Collins, will provide on-demand services to student-athletes already spending time at the facility. “What we’ve seen in our other facilities and in being around the sports world forever is that if you neglect the classroom, then you’re not playing at the next level,” he says.

Finally, the Boston Sports Institute is experimenting with a co-working space concept, an idea that came from being asked about office space at other projects. “One question we kept getting asked was, ‘Can I set up shop here? Do you guys have any office space for me?’ ” says Collins. “The answer was always no.”

With that in mind, the center was designed with a number of office spaces ranging in size from 100 to 250 square feet, wrapping around a central conference room which is available for rent. Mailboxes, copiers, printers — all the standard office equipment — will be made available in these spaces, but they aren’t available to just anyone.

“We’re not actively marketing it to Joe Schmo’s accounting firm down the street,” Collins says. “We’re actively targeting people of like mind to truly make it a unique space in the sports world.”

Bove adds that this concept will keep the facility active year-round. “There’s dead time, and a lot of places will close down at certain times of year,” she says. “Having a driving school here in the summertime when there’s no hockey in play or when everyone wants to be outside will keep generating activity in the building.”
By partnering with ESG, towns are able to leave the management of their sports facilities to the professionals while still getting an amazing facility for local groups.

“We come in and create the town’s dream ecosystem and truly knock it out of the park by adding all of our years and years of expertise, and different components and know-how,” Collins says. “These places need to be much more than a hockey rink, a pool, a turf field. It’s an entire community center.”

Informed programming

When programming of the Boston Sports Institute in Wellesley, Mass., EDGE Sports Group combines meeting the requirements set out by the RFP with studying the feasibility of potential programs.

“They gave us a list of things that they wanted and you get X-amount of points for a rink, X-amount of points for a turf field, X-amount of points for a track,” says Boston Sports Institute’s operations director Chris Collins. “That’s sort of their process.”

The result of that process is a facility with a wide array of sports options — including a competition pool, a smaller warm-up pool, an indoor synthetic turf field and two NHL-sized ice sheets — each made available at priority times to community sports organizations. Other groups are allowed to schedule use of the facilities at less premium times, a strategy that allows EDGE Sports Group to keep each program area busy.

“Learn-to-swim and swim lessons are very underserved. In most communities they’re an afterthought, but in reality they’re very important to keep pools alive and keep pools floating,” says Collins of the programming strategy around the aquatics area. “We needed to make sure that that lesson pool was accounted for so you can run your lessons in it from 7 a.m. all the way up until 8 p.m., and that doesn’t disrupt your regularly scheduled programming.”

Having dual ice surfaces was particularly important to addressing the community’s needs — as hockey-crazed Boston doesn’t have enough available ice time to support interest in the sport, according to Collins.

NHL-sized rinks enable the facility to play host to teams and players training for any level of the sport — from youth hockey all the way up to the professional and Olympic levels. “You’re more attractive to tournaments and college showcases, junior hockey teams — everything, if you have that NHL-sized sheet,” says Collins.

One of the facility’s ice sheets is ADA-compliant and sled-hockey compatible, a feature that Collins hopes will make the venue more visible to the U.S. Paralympic sled hockey team when it’s time to begin training for the next Games.

Boston and beyond

In addition to the Boston Sports Institute, EDGE Sports Group manages a number of other facilities in the northeast operating under the same sports ecosystem strategy — and there are plans for more.

“We’re approached once or twice a week with a new project in Massachusetts,” says Collins. “It’s all the time. It’s a good spot to be in.”

Collins notes that although the company is making inroads in Connecticut, Delaware, Maine and Rhode Island  it hopes to extend beyond the northeast and traditional sports center constituencies. Collins describes his vision for the “next evolution of the ecosystem,” encompassing child care and senior care, in addition to the more active and organized sports communities they currently serve.

What makes EDGE Sports Group an attractive partner, in Collins’ view, is their expertise.

“When we go out and talk to a lot of these towns about building these sports centers, we kind of start going over the model and it honestly blows their mind what we’re doing,” he says.


This article originally appeared in the July | August 2019 issue of Athletic Business with the title “From the ground up: Sports group brings unique approach to facility development, management.” Athletic Business is a free magazine for professionals in the athletic, fitness and recreation industry.

by Jason Scott | July 2019

https://www.athleticbusiness.com/rec-center/edge-sports-group-s-unique-approach-to-facility-development.html

Athletic Business, Boston Sports Institute

Boston Sports Institute

Wellesley, MA 2020

Project Description

OLYMPIC PEDIGREE

Among the many features of the Boston Sports Institute, perhaps none is more famous than the pool. Used in the 2012 Olympic swimming trials, the pool was reconfigured by the team of Weston & Sampson Engineers, EDGE Sports Group and Myrtha Pools before being installed in the new, 130,000-square-foot multipurpose facility. The reconfigured pool changed the original 50-meter pool into a 10-lane, 25-yard “stretch” pool, allowing for three additional warm-up lanes. A bleacher-style spectator area is located a floor above allowing parents and fans to cheer on kids during meets without overwhelming the pool deck with people. A three-lane warm teaching pool is separated from the competition pool by a wall, allowing for simplified air temperature and humidity control.

UNIQUE PARTNERSHIP

The facility represents a public/private partnership between the Town of Wellesley and EDGE Sports Group. The town originally leased the land to allow for the construction of the facility, and EDGE moved in to build and operate the facility. In turn, local swimming and hockey teams get preferred access to the pool and hockey facilities.

TRULY MULTIPURPOSE

The facility features two pools, two hockey rinks, an indoor turf field, sports training, physical therapy areas, as well as rentable party rooms and concessions areas. While priority is granted to local teams, the facility is open to the public and used by a wide variety of collegiate, club and master’s teams. The aquatic portion of the facility is managed by Charles River Aquatics, which coordinates the coaching of its club swim team and facility staffing, including lifeguards.

Project Details

Architect: ESG Associates Inc.
Construction Cost: N/A
Square Feet: 130,000
Occupancy: January 2019

Project Architects

Architect Of Record

ESG Associates Inc.
Bedford, MA

Aquatic Engineer

Weston & Sampson
Reading, MA

Project Vendors

Filtration Systems – : Neptune Benson Inc.

Starting Blocks – : Spectrum Aquatics

 Athletic Business – Elevating facilities, Enriching Programs, Empowering Leaders | https://www.athleticbusiness.com/adp/project-108.html
Offices
Massachusetts Office:
ESG Associates Inc.
900 Worcester Street
Wellesley, MA 02482

Florida Office
ESG Associates Inc.
28031 Winthrop Circle
Bonita Springs, FL 34134

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